Where Will You Take Your Varsity Cooler?
Keep the party going with 30 cans chilled for up to 18 hours. Built with double insulation and a waterproof guarantee, this cooler is game-day ready—because your cooler should look as good as you do.
Officially Licensed NCAA Varsity Coolers
Varsity Coolers started as a breakout product from Freedom Funnel and quickly became its own premium brand, featured on the Today Show and named to Golf Digest’s Must-Have Gift List. We invented the duffel cooler for tailgates and golf carts that doubles as a travel bag, built it waterproof with a magnetic flap, and have sold 30,000+ direct to fans nationwide, now bringing them back as the highest-quality soft cooler on the market.
Select Your Lifestyle
AMERICAN ORIGINALS
Built for the everyday freedom-loving patriot, to keep your drinks ice-cold from the backyard BBQ to the open road.
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GOLF
Built for golfers who demand both style and function, these coolers keep drinks chilled throughout every round.
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NCAA
Show your school pride wherever you go with a cooler built for students, alumni, and die-hard fans alike.
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FOOTBALL
Built tough for every tailgate, this cooler is ready for early mornings, big games, and unforgettable Sundays.
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BASEBALL
Built for long summer days at the ballpark, this cooler keeps your drinks cold inning after inning.
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What Makes Varsity Different?
THE PERFECT TRAVEL BAG
More than a cooler, it’s a travel essential. Spacious enough to pack for a 3-day trip, it’s perfectly sized as carry-on luggage, combining practicality with style.
PERFECTLY DESIGNED TO FIT GOLF CARTS
Designed with golfers in mind, this cooler fits perfectly in a golf cart. The magnetic flap provides quick, zipper-free access to beverages, keeping your drinks secure while you’re on the move.
GYM DUFFLE BAG
Inspired by classic retro gym bags, this duffel features an easy-to-clean nylon interior and exterior. It’s stylish, functional, and ready for your next workout.
PRACTICAL & STYLISH
The magnetic flap allows for quick access, ensures drinks stay cold and avoids fussing with the zipper every time. Simply unzip the nylon waterproof zipper once at your destination and let the magnetic force do the rest.
A collage of each city's famous landmarks is under the flap to tout your city’s pride each time you grab a drink
Take your city with you
The Varsity Cooler is built with magnetic hand straps, stretch pockets, secured front and back pockets, and a bottle opener for added convenience.
The bottom of all coolers features each city's iconic map.
Inside the Cooler
The waterproof lining is designed around each city's famous food scene. Chicago, for example, features deep dish pizzas, Chicago style hotdogs and Italian beef sandwiches while Philly is all about cheesesteaks and pretzels.
