Varsity Coolers started as a breakout product from Freedom Funnel and quickly became its own premium brand, featured on the Today Show and named to Golf Digest’s Must-Have Gift List. We invented the duffel cooler for tailgates and golf carts that doubles as a travel bag, built it waterproof with a magnetic flap, and have sold 30,000+ direct to fans nationwide, now bringing them back as the highest-quality soft cooler on the market.